INFOGRAPHIC :7 Biases in qualitative research that researchers need to prevent

When it comes to research, we expect that the data researchers gather is unbiased and objective. But let’s face it – sometimes personal beliefs and experiences, in other words bias, can creep into the research work without researchers even realizing it. This is especially true in qualitative research, where the subjective nature of the study makes it even harder to maintain objectivity and avoid bias.

The infographic below presents important biases in qualitative research that researchers should be aware of when they conduct a qualitative study, and tips on how to avoid such biases.