When we discuss the benefits of social media, we commonly focus on researchers. But researchers are not the only ones who could have a social media presence. In this series, we turn our attention to scholarly publishers, journals, and organizations and the role social media could play in helping them carve a niche for themselves. We talk about how journals, funders, academic societies, and institutions benefit from social media networking and engagement. We also look at some things these scholarly publishing entities could do to make the most of their social media activities.