Over the last two decades, the way information is being consumed, processed, and disseminated has changed drastically. Digital media has brought in major changes in communication methods. Science communication too, has changed to suit the changing needs of the audience. Today, social media has become a platform for scientists to share their ideas and promote their research. In addition to online media channels such as Facebook, You tube, and Twitter becoming popular sources of information for today’s audience, the mode of information processing has also changed. The modern day audience prefers nuggets of information which are quick and easy to process rather than reading lengthy articles. Visual modes of information are also increasingly gaining popularity over textual content. To cater to the changing needs of the audience, many journals are coming up with innovative ways to reach out to and engage the audience. One such innovation is the use of graphical and video abstracts to promote scientific articles.
Graphical abstracts and their benefits