Q: What should be the research objective for a tea start-up?

Firstly, please note that your question or its expression wasn’t entirely clear. So, we have made some edits to it. Even then, some points are not clear. For instance, you have talked about working on a research proposal (which is for a proposed brand). But you have possibly also talked about how a particular existing brand started and became an established brand. If so, you are probably referring to a case study. Or perhaps you wish to study the existing brand (or brands) as a background to know what should go into the proposed brand.

As several elements of your question/study seem a bit diffused, we are providing some relevant links below around the various aspects mentioned so that you may go through them and get a better idea of what you wish to study.

• The basics of writing a statement of the problem for your research proposal
• How do I write about the scope of my case study?
• How to write the background of your study
• How to write research objectives?

Hope that helps. All the best for your proposal / study!