
{"id":1526,"date":"2015-01-27T11:56:51","date_gmt":"2015-01-27T11:56:51","guid":{"rendered":"https:\/\/www.editage.com\/insights\/misinformation-in-science-news-how-the-media-shapes-public-understanding\/"},"modified":"2025-04-05T06:21:27","modified_gmt":"2025-04-05T06:21:27","slug":"misinformation-in-science-news-how-the-media-shapes-public-understanding","status":"publish","type":"post","link":"https:\/\/www.editage.com\/insights\/misinformation-in-science-news-how-the-media-shapes-public-understanding","title":{"rendered":"Misinformation in science news: How the media shapes public understanding"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"font-family: verdana,geneva,sans-serif;\">Despite the scholarly community\u2019s efforts to make research data and publications available to the general public through open access and public access initiatives, much of the public understanding of scientific knowledge is dependent on the media. However, for scientists, mainstream media coverage of science, is at best, uncomfortable to read, and at its worst, a blatant misrepresentation of scientific facts.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<span style=\"font-size: 14px;\"><span style=\"font-family: verdana,geneva,sans-serif;\">Let us look at some of the problems media coverage of scientific information at times leads to.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"font-family: verdana,geneva,sans-serif;\"><strong>Attention first, facts later<\/strong><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"font-family: verdana,geneva,sans-serif;\">Most scientists blame this on the media\u2019s tendency to sensationalize scientific knowledge. It cannot be denied that popular taste for news can definitely shape the way news is presented. Scientific papers are often written in a dry and technical style, while the journalist\u2019s style is carefully balanced between facts and opinions, and selectively highlights angles that would be interesting to the general public. Moreover, with the emergence of online social media platforms such Twitter, Facebook, blogs, etc., journalists are under a tremendous pressure to produce news stories that would grab the readers\u2019 attention. These pressures may lead to a preference for sensationalization, at times at the cost of scientific accuracy. For example, a news piece with the headline \u201cNew pill to cure cancer.\u201d may fail to report all the related facts such as the pill may be a possible treatment method but with severe side effects.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"font-family: verdana,geneva,sans-serif;\"><strong>Headlines that misrepresent research<\/strong><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"font-family: verdana,geneva,sans-serif;\">Additionally, many online platforms focus primarily on headlines, sometimes giving only a partial or biased view of a topic. Research has shown that <a href=\"http:\/\/www.ncbi.nlm.nih.gov\/m\/pubmed\/25347407\/\">news headlines can give readers a completely misleading view of the subject<\/a> even if the information presented is not false. How many of us click on the links to articles that constantly flow on our Twitter newsfeed? Most often, we read the brief information squeezed into the 140 characters of a tweet and move on to read the next interesting piece of information. There is little we can do to stay up to date amidst the constant influx of information available to us. However, only reading headlines often restricts our ability to process further information, thus leading us to subconsciously form a biased or distorted interpretation toward a specific issue. In an experiment conducted to test this, a news headline \u201cGM foods may have long-term damaging effects\u201d induced negative bias in readers about GM foods, although the article explains that while the safety of consuming such foods\u00a0has been confirmed by many peer-reviewed studies, the long-term health impacts remain undetermined.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"font-family: verdana,geneva,sans-serif;\"><strong>The problem of over-simplification<\/strong><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"font-family: verdana,geneva,sans-serif;\"><a href=\"http:\/\/www.currentpsychiatry.com\/specialty-focus\/practice-trends\/article\/scientific-journalism-the-dangers-of-misinformation\/d3f30aea42b2cecd7a0fa8e5d6e39f36.html\">Scientific journalism attempts to interpret research findings<\/a> to make them understandable and interesting for readers. Ideally, journalists should select what is newsworthy in a study and present a completely objective and balanced view, with careful attention to facts. However, that does not always happen. In an attempt to simplify, journalists often sacrifice crucial details, and sometimes end up rendering their own opinion or speculation on the topic. This can change the general perception about the topic drastically. There is a lot of complexity involved in scientific findings, which run the risk of being over-simplified in this kind of reporting. For example, it is common to find correlational findings being misrepresented in news pieces as causation; or claims for treatment of humans being drawn from results of studies on non-humans.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"font-family: verdana,geneva,sans-serif;\">So what are the consequences of misinformation?\u00a0<\/span><\/span><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14px;\">The inaccuracy of information is even more disconcerting considering the fact that a majority of news stories are about health and medical issues, an area where any gap between scientific discovery and reporting can have far-reaching and damaging consequences. Such <\/span><a style=\"font-family: verdana, geneva, sans-serif; font-size: 14px;\" href=\"http:\/\/nuffieldbioethics.org\/wp-content\/uploads\/2014\/06\/Novel_neurotechnologies_Chapter_9_Communication.pdf\">misinformation can affect general attitudes toward healthcare<\/a><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14px;\"> and influence health-related behaviour. For instance, it can induce people to make lifestyle changes that are ineffective or raise false hopes in patients about a mode of treatment without informing them about the limitations. In the long run, this could lead to loss of public trust on certain modes of treatment.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"font-family: verdana,geneva,sans-serif;\">What is more, even a slight over-simplification of scientific information can lead to further misrepresentation in subsequent reporting, especially when the article goes viral through social media channels. Considering this, it should come as no surprise that the World Economic Forum identified \u201cthe rapid spread of misinformation online\u201d as one of the <a href=\"http:\/\/reports.weforum.org\/outlook-14\/top-ten-trends-category-page\/\">top 10 global trends<\/a> of 2014.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14px;\"><span style=\"font-family: verdana,geneva,sans-serif;\">This raises a few questions: Is the media solely responsible for misrepresenting science? What is the scholarly community doing to ensure responsible science communication? This and a few other questions will be answered in a follow-up article.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14px;\">You might also be interested in reading about <a href=\"http:\/\/www.editage.com\/insights\/how-does-the-non-scientific-community-perceive-science\">how the non-scientific community perceives science<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the scholarly community\u2019s efforts to make research data and publications available to the general public through open access and public access initiatives, much of the public understanding of scientific knowledge is dependent on the media. However, for scientists, mainstream media coverage of science, is at best, uncomfortable to read, and at its worst, a [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":33313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2405],"tags":[2645],"new_categories":[],"new_tags":[],"series":[2845],"class_list":["post-1526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends","tag-science-engagement","series-misinformation-in-science"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Misinformation in science news: How the media shapes public understanding | Editage Insights<\/title>\n<meta name=\"description\" content=\"Much of the public understanding of scientific knowledge is dependent on mainstream media coverage of science. 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