
{"id":2786,"date":"2019-05-29T23:11:39","date_gmt":"2019-05-29T23:11:39","guid":{"rendered":"https:\/\/www.editage.com\/insights\/dismantling-the-stereotype-of-the-crazy-scientist\/"},"modified":"2025-01-15T06:35:09","modified_gmt":"2025-01-15T06:35:09","slug":"dismantling-the-stereotype-of-the-crazy-scientist","status":"publish","type":"post","link":"https:\/\/www.editage.com\/insights\/dismantling-the-stereotype-of-the-crazy-scientist","title":{"rendered":"Dismantling the stereotype of the &#8220;Crazy Scientist&#8221;"},"content":{"rendered":"<p style=\"margin-bottom:10.0pt; margin:0cm 0cm 0.0001pt\"><span style=\"font-size:11pt\"><span style=\"line-height:115%\"><span style=\"font-family:Calibri,sans-serif\">What comes to people\u2019s minds when you say the word scientist? Chances are most people picture a middle-aged white man toiling away in a dark, mysterious laboratory. He\u2019s likely wearing a lab coat (either pristine white or covered in who knows what) and has crazy hair in need of a good brushing. This is the image of the scientist most often portrayed in film and TV. The socially awkward misfit who is rude and abrasive to everyone he meets and clueless about the real world around him. He\u2019s often up to no good and has no moral compass. If this is what most people really believe about scientists then it is no wonder that scientific progress is under attack in the US and Canada.<\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom:10.0pt; margin:0cm 0cm 0.0001pt\">\u00a0<\/p>\n<p style=\"margin-bottom:10.0pt; margin:0cm 0cm 0.0001pt\"><span style=\"font-size:11pt\"><span style=\"line-height:115%\"><span style=\"font-family:Calibri,sans-serif\">I have two kids who like to play with LEGO. I was therefore happy to hear that LEGO would soon be putting out a new series called \u201c<a href=\"http:\/\/www.pri.org\/stories\/2014-06-05\/legos-new-line-female-scientist-features-astronomer-and-paleontologist\" style=\"color:blue; text-decoration:underline\"><span lang=\"EN-IN\" style=\"color:blue\" xml:lang=\"EN-IN\">Research Institute<\/span><\/a>\u201d that features female scientists. I can only hope that this will serve to counteract the \u201c<a href=\"http:\/\/shop.lego.com\/en-US\/The-Crazy-Scientist-His-Monster-9466\" style=\"color:blue; text-decoration:underline\"><span lang=\"EN-IN\" style=\"color:blue\" xml:lang=\"EN-IN\">Crazy Scientist<\/span><\/a>\u201d that appeared in the Series 4 set of minifigs that hits all of the stereotypical characteristics that I just described above.<\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom:10.0pt; margin:0cm 0cm 0.0001pt\"><span style=\"font-size:11pt\"><span style=\"line-height:115%\"><span style=\"font-family:Calibri,sans-serif\">I was again reminded of this stereotype this morning when looking at my Twitter feed. It turns out that a Greek yogurt company Chobani has been putting messages under the lids of its products. One read \u201cNature got us to 100 calories, not scientists.\u201d Understandably many scientists saw this as a direct attack on themselves and on science and\u00a0<a href=\"http:\/\/op-talk.blogs.nytimes.com\/2014\/06\/10\/chobanis-science-lesson\/?module=Search&amp;mabReward=relbias%3Ar\" style=\"color:blue; text-decoration:underline\"><span lang=\"EN-IN\" style=\"color:blue\" xml:lang=\"EN-IN\">mobilized an effective campaign\u00a0<\/span><\/a>to get rid of the offensive slogan. The company would do well to remember that many scientists are involved in the making of their product, whether they are engineers working to improve efficiency of the production line, biologists working to improve the texture, flavour, and development of the yogurt, or chemists involved in synthesizing the plastic containers that it\u2019s packaged in.<\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom:10.0pt; margin:0cm 0cm 0.0001pt\">\u00a0<\/p>\n<p style=\"margin-bottom:10.0pt; margin:0cm 0cm 0.0001pt\"><span style=\"font-size:11pt\"><span style=\"line-height:115%\"><span style=\"font-family:Calibri,sans-serif\">Guess what? Scientists are people too. We have friends and family. We have hobbies. We have morals and beliefs. The person sitting next to you on the bus is a scientist. The person voting in the same poll as you is a scientist. The person coaching your child in little league baseball is a scientist. When I teach and train students in my laboratory I am showing them that the stereotype is incorrect. I specifically address and dismantle it in one of my courses.<\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom:10.0pt; margin:0cm 0cm 0.0001pt\"><span style=\"font-size:11pt\"><span style=\"line-height:115%\"><span style=\"font-family:Calibri,sans-serif\">I think science is awesome, but then again I am a scientist. I see the beauty and wonder of science all around me every day, and I appreciate that science allows me to live a healthy life by providing me access to clean water, sturdy shelter, nutritious food, and effective health care. What can we do as scientists to halt the disturbing trend of vilifying science and scientists that is in full swing in our neighbour to the south and is starting the sweep north into Canada? Perhaps the place to start is to deconstruct the stereotype of what it means to be a scientist.<\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom:10.0pt; margin:0cm 0cm 0.0001pt\">\u00a0<\/p>\n<hr \/>\n<p><i>Dr. Allison McDonald (<\/i><a href=\"https:\/\/twitter.com\/AEMcDonaldWLU\" style=\"color:blue; text-decoration:underline\" target=\"_blank\" rel=\"noopener\"><i>@AEMcDonaldWLU<\/i><\/a><i>) is an\u00a0Associate Professor in the Department of Biology at Wilfrid Laurier University in Waterloo, Ontario, Canada. This story was published on June 11, 2014, on Dr. McDonald\u2019s blog,\u00a0<\/i><a href=\"https:\/\/aemcdonald.wordpress.com\/\" style=\"color:blue; text-decoration:underline\"><i>Doctor AI<\/i><\/a><i>\u00a0(available\u00a0<\/i><a href=\"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/\" style=\"color:blue; text-decoration:underline\"><i>here<\/i><\/a><i>) and has been republished here with her permission.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What comes to people\u2019s minds when you say the word scientist? Chances are most people picture a middle-aged white man toiling away in a dark, mysterious laboratory. He\u2019s likely wearing a lab coat (either pristine white or covered in who knows what) and has crazy hair in need of a good brushing. This is the [&hellip;]<\/p>\n","protected":false},"author":1416,"featured_media":33313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2414],"tags":[2668,2454],"new_categories":[],"new_tags":[],"series":[],"class_list":["post-2786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiring-researcher-stories","tag-motivational-stories","tag-researcher-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dismantling the stereotype of the &quot;Crazy Scientist&quot;<\/title>\n<meta name=\"description\" content=\"Dr. Allison McDonald is an\u00a0Associate Professor in the Department of Biology at Wilfrid Laurier University in Waterloo, Ontario, Canada. Here, she talks about the pressing issue of the &quot;crazy scientist&quot; stereotype and the need to dismantle it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dismantling the stereotype of the &quot;Crazy Scientist&quot;\" \/>\n<meta property=\"og:description\" content=\"Dr. Allison McDonald is an\u00a0Associate Professor in the Department of Biology at Wilfrid Laurier University in Waterloo, Ontario, Canada. Here, she talks about the pressing issue of the &quot;crazy scientist&quot; stereotype and the need to dismantle it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/\" \/>\n<meta property=\"og:site_name\" content=\"Editage Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Editage\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-29T23:11:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-15T06:35:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2019\/05\/Dismantling-the-stereotype-of-the-crazy-scientist-Resized_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"656\" \/>\n\t<meta property=\"og:image:height\" content=\"336\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Allison McDonald\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Editage\" \/>\n<meta name=\"twitter:site\" content=\"@Editage\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Allison McDonald\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.editage.com\/insights\/dismantling-the-stereotype-of-the-crazy-scientist\"},\"author\":{\"name\":\"Allison McDonald\",\"@id\":\"https:\/\/www.editage.com\/insights\/#\/schema\/person\/4135d1d3c06f7075bac529dc732e3e80\"},\"headline\":\"Dismantling the stereotype of the &#8220;Crazy Scientist&#8221;\",\"datePublished\":\"2019-05-29T23:11:39+00:00\",\"dateModified\":\"2025-01-15T06:35:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.editage.com\/insights\/dismantling-the-stereotype-of-the-crazy-scientist\"},\"wordCount\":557,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.editage.com\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/02\/editage-insights-generic-banner_298.webp\",\"keywords\":[\"Motivational Stories\",\"Researcher Stories\"],\"articleSection\":[\"Researchers and Their Stories\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.editage.com\/insights\/dismantling-the-stereotype-of-the-crazy-scientist\",\"url\":\"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/\",\"name\":\"Dismantling the stereotype of the \\\"Crazy Scientist\\\"\",\"isPartOf\":{\"@id\":\"https:\/\/www.editage.com\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/02\/editage-insights-generic-banner_298.webp\",\"datePublished\":\"2019-05-29T23:11:39+00:00\",\"dateModified\":\"2025-01-15T06:35:09+00:00\",\"description\":\"Dr. Allison McDonald is an\u00a0Associate Professor in the Department of Biology at Wilfrid Laurier University in Waterloo, Ontario, Canada. Here, she talks about the pressing issue of the \\\"crazy scientist\\\" stereotype and the need to dismantle it.\",\"breadcrumb\":{\"@id\":\"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/#primaryimage\",\"url\":\"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/02\/editage-insights-generic-banner_298.webp\",\"contentUrl\":\"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/02\/editage-insights-generic-banner_298.webp\",\"width\":656,\"height\":336},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.editage.com\/insights\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dismantling the stereotype of the &#8220;Crazy Scientist&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.editage.com\/insights\/#website\",\"url\":\"https:\/\/www.editage.com\/insights\/\",\"name\":\"Editage Insights\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.editage.com\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.editage.com\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.editage.com\/insights\/#organization\",\"name\":\"Editage Insights\",\"url\":\"https:\/\/www.editage.com\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.editage.com\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2024\/09\/editage-insights-logo-1-scaled.webp\",\"contentUrl\":\"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2024\/09\/editage-insights-logo-1-scaled.webp\",\"width\":2560,\"height\":324,\"caption\":\"Editage Insights\"},\"image\":{\"@id\":\"https:\/\/www.editage.com\/insights\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Editage\",\"https:\/\/x.com\/Editage\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.editage.com\/insights\/#\/schema\/person\/4135d1d3c06f7075bac529dc732e3e80\",\"name\":\"Allison McDonald\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.editage.com\/insights\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2ea215d1287825c94765ae7648bb52796d7166f5a2f76df89229e8fb168ffbc3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2ea215d1287825c94765ae7648bb52796d7166f5a2f76df89229e8fb168ffbc3?s=96&d=mm&r=g\",\"caption\":\"Allison McDonald\"},\"url\":\"https:\/\/www.editage.com\/insights\/allison-mcdonald\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dismantling the stereotype of the \"Crazy Scientist\"","description":"Dr. Allison McDonald is an\u00a0Associate Professor in the Department of Biology at Wilfrid Laurier University in Waterloo, Ontario, Canada. Here, she talks about the pressing issue of the \"crazy scientist\" stereotype and the need to dismantle it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/","og_locale":"en_US","og_type":"article","og_title":"Dismantling the stereotype of the \"Crazy Scientist\"","og_description":"Dr. Allison McDonald is an\u00a0Associate Professor in the Department of Biology at Wilfrid Laurier University in Waterloo, Ontario, Canada. Here, she talks about the pressing issue of the \"crazy scientist\" stereotype and the need to dismantle it.","og_url":"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/","og_site_name":"Editage Insights","article_publisher":"https:\/\/www.facebook.com\/Editage","article_published_time":"2019-05-29T23:11:39+00:00","article_modified_time":"2025-01-15T06:35:09+00:00","og_image":[{"width":656,"height":336,"url":"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2019\/05\/Dismantling-the-stereotype-of-the-crazy-scientist-Resized_0.jpg","type":"image\/jpeg"}],"author":"Allison McDonald","twitter_card":"summary_large_image","twitter_creator":"@Editage","twitter_site":"@Editage","twitter_misc":{"Written by":"Allison McDonald","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/#article","isPartOf":{"@id":"https:\/\/www.editage.com\/insights\/dismantling-the-stereotype-of-the-crazy-scientist"},"author":{"name":"Allison McDonald","@id":"https:\/\/www.editage.com\/insights\/#\/schema\/person\/4135d1d3c06f7075bac529dc732e3e80"},"headline":"Dismantling the stereotype of the &#8220;Crazy Scientist&#8221;","datePublished":"2019-05-29T23:11:39+00:00","dateModified":"2025-01-15T06:35:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.editage.com\/insights\/dismantling-the-stereotype-of-the-crazy-scientist"},"wordCount":557,"commentCount":0,"publisher":{"@id":"https:\/\/www.editage.com\/insights\/#organization"},"image":{"@id":"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/#primaryimage"},"thumbnailUrl":"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/02\/editage-insights-generic-banner_298.webp","keywords":["Motivational Stories","Researcher Stories"],"articleSection":["Researchers and Their Stories"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.editage.com\/insights\/dismantling-the-stereotype-of-the-crazy-scientist","url":"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/","name":"Dismantling the stereotype of the \"Crazy Scientist\"","isPartOf":{"@id":"https:\/\/www.editage.com\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/#primaryimage"},"image":{"@id":"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/#primaryimage"},"thumbnailUrl":"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/02\/editage-insights-generic-banner_298.webp","datePublished":"2019-05-29T23:11:39+00:00","dateModified":"2025-01-15T06:35:09+00:00","description":"Dr. Allison McDonald is an\u00a0Associate Professor in the Department of Biology at Wilfrid Laurier University in Waterloo, Ontario, Canada. Here, she talks about the pressing issue of the \"crazy scientist\" stereotype and the need to dismantle it.","breadcrumb":{"@id":"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/#primaryimage","url":"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/02\/editage-insights-generic-banner_298.webp","contentUrl":"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/02\/editage-insights-generic-banner_298.webp","width":656,"height":336},{"@type":"BreadcrumbList","@id":"https:\/\/aemcdonald.wordpress.com\/2014\/06\/11\/dismantling-the-stereotype-of-the-crazy-scientist\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.editage.com\/insights\/"},{"@type":"ListItem","position":2,"name":"Dismantling the stereotype of the &#8220;Crazy Scientist&#8221;"}]},{"@type":"WebSite","@id":"https:\/\/www.editage.com\/insights\/#website","url":"https:\/\/www.editage.com\/insights\/","name":"Editage Insights","description":"","publisher":{"@id":"https:\/\/www.editage.com\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.editage.com\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.editage.com\/insights\/#organization","name":"Editage Insights","url":"https:\/\/www.editage.com\/insights\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.editage.com\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2024\/09\/editage-insights-logo-1-scaled.webp","contentUrl":"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2024\/09\/editage-insights-logo-1-scaled.webp","width":2560,"height":324,"caption":"Editage Insights"},"image":{"@id":"https:\/\/www.editage.com\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Editage","https:\/\/x.com\/Editage"]},{"@type":"Person","@id":"https:\/\/www.editage.com\/insights\/#\/schema\/person\/4135d1d3c06f7075bac529dc732e3e80","name":"Allison McDonald","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.editage.com\/insights\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2ea215d1287825c94765ae7648bb52796d7166f5a2f76df89229e8fb168ffbc3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ea215d1287825c94765ae7648bb52796d7166f5a2f76df89229e8fb168ffbc3?s=96&d=mm&r=g","caption":"Allison McDonald"},"url":"https:\/\/www.editage.com\/insights\/allison-mcdonald"}]}},"_links":{"self":[{"href":"https:\/\/www.editage.com\/insights\/wp-json\/wp\/v2\/posts\/2786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.editage.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.editage.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.editage.com\/insights\/wp-json\/wp\/v2\/users\/1416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.editage.com\/insights\/wp-json\/wp\/v2\/comments?post=2786"}],"version-history":[{"count":0,"href":"https:\/\/www.editage.com\/insights\/wp-json\/wp\/v2\/posts\/2786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.editage.com\/insights\/wp-json\/wp\/v2\/media\/33313"}],"wp:attachment":[{"href":"https:\/\/www.editage.com\/insights\/wp-json\/wp\/v2\/media?parent=2786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.editage.com\/insights\/wp-json\/wp\/v2\/categories?post=2786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.editage.com\/insights\/wp-json\/wp\/v2\/tags?post=2786"},{"taxonomy":"new_categories","embeddable":true,"href":"https:\/\/www.editage.com\/insights\/wp-json\/wp\/v2\/new_categories?post=2786"},{"taxonomy":"new_tags","embeddable":true,"href":"https:\/\/www.editage.com\/insights\/wp-json\/wp\/v2\/new_tags?post=2786"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.editage.com\/insights\/wp-json\/wp\/v2\/series?post=2786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}