{"id":3357,"date":"2020-02-17T13:28:23","date_gmt":"2020-02-17T13:28:23","guid":{"rendered":"https:\/\/www.editage.com\/insights\/how-to-choose-the-research-methodology-best-suited-for-your-study\/"},"modified":"2026-03-17T08:37:03","modified_gmt":"2026-03-17T03:07:03","slug":"how-to-choose-the-research-methodology-best-suited-for-your-study","status":"publish","type":"post","link":"https:\/\/www.editage.com\/insights\/how-to-choose-the-research-methodology-best-suited-for-your-study","title":{"rendered":"How to choose the research methodology best suited for your study"},"content":{"rendered":"<p style=\"text-align: justify; margin: 0in 0in 8pt;\"><span lang=\"EN-US\" style=\"font-size: 11.0pt;\" xml:lang=\"EN-US\"><span style=\"line-height: 107%;\"><span style=\"font-family: 'Calibri','sans-serif';\">Conducting research is often the stepping stone when you are writing your dissertation, thesis, or any report. Choosing the correct research methodology can determine the success and overall quality of your report. It is hence essential to get the initial stage of your research right. In this article, we discuss the research methodologies in detail and help you identify which method should you choose for your study.<\/span><\/span><\/span><\/p>\n<p><a href=\"#different-research-methods\">Understanding the different research methods<\/a><\/p>\n<p><a href=\"#quantitative-and-qualitative-research\">Differences between quantitative and qualitative research<\/a><\/p>\n<p><a href=\"#quantitative-vs-qualitative-research\">When to use qualitative vs quantitative research<\/a><\/p>\n<p><a href=\"#quantitative-and-qualitative-data\">Analyzing qualitative and quantitative data<\/a><\/p>\n<h2 id=\"different-research-methods\" style=\"padding-top: 80px; margin-top: -80px;\">Understanding the different research methods<\/h2>\n<p style=\"text-align: justify; margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">There are two general approaches to collecting data: quantitative and qualitative research. Let us understand in detail. <\/span><\/span><span style=\"line-height: 107%;\"><span style=\"font-family: Calibri,sans-serif;\">\u00a0<\/span><\/span><\/span><\/p>\n<h3>Quantitative research<\/h3>\n<p style=\"text-align: justify; margin: 0in 0in 8pt;\"><span style=\"font-family: Calibri, sans-serif; font-size: 11pt;\">In this type of research, the data collected is generally expressed in numbers and graphs to confirm theories and assumptions. The data collected are factual information on the topic. Under the quantitative research method, the factual information can be collected in many ways such as:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify; margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Surveys: Surveys consist list of questions in the form of multiple-choice or ratings asked either in person, over phone, or online. In your report, before you mention the findings of the survey in the data form, you can walk your readers through the survey by introducing information like when and where you conducted the survey, how long the participants took to respond to the questions, the response rate, etc. Additionally, you could include the list of the full questionnaire as an appendix so that your reader can see exactly what data was collected. <\/span><\/span><\/span><\/li>\n<li style=\"text-align: justify; margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Experiments: In this method, you perform a test in a controlled environment, and you obtain the data from it. This type of data is used for a situation in which variables are controlled and manipulated to establish cause-and-effect relationships. It is good to include full information in your report on how you design the experiment (e.g. between-subjects or within-subjects), what tools, techniques and procedures you used to conduct the test. <\/span><\/span><\/span><\/li>\n<li style=\"text-align: justify; margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Existing data: Here, you would gather data from an existing source (such as publications or archival data) for inclusion in your analysis. Post inputting your data in the report, include information on where did you source the material from, how the data was initially produced, and what criteria you used to select the date range.<\/span><\/span><\/span><\/li>\n<li style=\"text-align: justify; margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Observations: This involves observing people in their natural environment where variables can&#8217;t be controlled.<\/span><\/span><\/span><\/li>\n<li style=\"text-align: justify; margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Content analysis: This refers to systematically recording the presence of certain words or a set of texts to analyze communication patterns.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"margin-bottom: .0001pt; margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">In quantitative research, you can include information on:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">How the data was prepared<\/span><\/span><\/span><\/li>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Software used to analyze the data (e.g. Stata or SPSS)<\/span><\/span><\/span><\/li>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Statistical methods used (e.g. regression analysis)<\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"margin-bottom: .0001pt; margin: 0in 0in 8pt;\"><u><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">An example of quantitative research approach<\/span><\/span><\/span><\/u><\/p>\n<p style=\"margin-bottom: .0001pt; margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Consider this scenario. You are surveying some 300 students at your university and ask them questions such as: &#8220;On a scale from 1-5, how satisfied are you with your professors\u2019 teaching skills?&#8221;<\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom: .0001pt; margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">You can perform statistical analysis on the data and draw a conclusion such as &#8220;On an average, students rated their professors 4.4.&#8221;<\/span><\/span><\/span><\/p>\n<h3>Qualitative research<\/h3>\n<p style=\"margin-bottom: .0001pt; margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">This method is used to understand thoughts, concepts, or experiences of people via interviews, focus groups, case studies, discourse analysis, and literature review. It is basically a survey done to gather people thoughts and experience. <\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom: .0001pt; margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Let us look at the techniques in qualitative research.\u00a0 <\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Interviews: This method involves asking open-ended questions verbally to respondents. Describe when, where, and how the interviews were conducted. Include information on: how you found and selected participants<\/span><\/span><\/span><\/li>\n<li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: .0001pt; margin: 0in 0in 0.0001pt 0.5in;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">how many people took part?<\/span><\/span><\/span><\/li>\n<li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: .0001pt; margin: 0in 0in 0.0001pt 0.5in;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">what form the conversations took (structured, semi-structured, unstructured)<\/span><\/span><\/span><\/li>\n<li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: .0001pt; margin: 0in 0in 0.0001pt 0.5in;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">how long the interviews took<\/span><\/span><\/span><\/li>\n<li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: .0001pt; margin: 0in 0in 0.0001pt 0.5in;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">how they were recorded (e.g. audiovisual recordings and note-taking)<\/span><\/span><\/span><\/li>\n<li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: .0001pt; margin: 0in 0in 0.0001pt 0.5in;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">what group or community you observed?<\/span><\/span><\/span><\/li>\n<li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: .0001pt; margin: 0in 0in 8pt 0.5in;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">how you gained access to the participants<\/span><\/span><\/span><\/li>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Focus groups: Gathering opinions by having a group of people discuss a topic. <\/span><\/span><\/span><\/li>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Case-study: An in-depth study of an event, an organization, a person, or a group. Explain how you selected your case study materials (such as texts or images) for your analysis, the type of materials you analyzed, and how you collected and selected them.<\/span><\/span><\/span><\/li>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Literature-review: A survey of published works by other authors.<\/span><\/span><\/span><\/li>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">In qualitative research, the analysis will be based on image, language, and observations (generally involving form of textual-analysis). Specific methods might include:<\/span><\/span><\/span><\/li>\n<li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: .0001pt; margin: 0in 0in 0.0001pt 0.5in;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Content-analysis: Discussing and categorizing meaning of sentences, words, and phrases. <\/span><\/span><\/span><\/li>\n<li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: .0001pt; margin: 0in 0in 0.0001pt 0.5in;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Thematic analysis: Coding and carefully examining the data to identify broad themes and patterns<\/span><\/span><\/span><\/li>\n<li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: .0001pt; margin: 0in 0in 8pt 0.5in;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Discourse analysis: Studying communication and purpose concerning their social context<\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify; margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: 107%;\"><span style=\"font-family: Calibri,sans-serif;\"><u>Qualitative research approach example<\/u><\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom: .0001pt; margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Let us consider a situation where you conduct in-depth interviews with say 20 students and ask them questions like: &#8220;How content are you with your curriculum study?&#8221;, &#8220;What is the positive aspect of the study program?&#8221;, and &#8220;What the students feel can be done to improve the study program?&#8221;\u00a0<\/span><\/span><\/span><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Based on the answers you get you transcribe all interviews using transcription software and find commonalities and patterns in the responses. <\/span><\/span><\/span><\/p>\n<h3>Mixed methods<\/h3>\n<p style=\"margin-bottom: .0001pt; margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">This includes a combination of in-depth exploration and numerical measurement.<\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom: .0001pt; margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Let&#8217;s say you conduct interviews to find out how satisfied the students are with their studies and their answers provide new insights. Later, you use the survey as a tool to test the insights on a large scale.<\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom: .0001pt; margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Another approach could be to start with a survey to find out trends or opinions or beliefs, followed by interviews to better understand the reasons behind the trends.<\/span><\/span><\/span><\/p>\n<h2 id=\"quantitative-and-qualitative-research\" style=\"padding-top: 80px; margin-top: -80px;\">Differences between quantitative and qualitative research<\/h2>\n<p style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: 107%;\"><span style=\"font-family: Calibri,sans-serif;\">Quantitative and qualitative research methods collect data in different ways, and they allow you to answer different kinds of research questions.<\/span><\/span><\/span><\/p>\n<table style=\"width: 500px;\" border=\"1\" cellspacing=\"1\" cellpadding=\"1\" align=\"center\">\n<thead>\n<tr>\n<th scope=\"col\">Quantitative research<\/th>\n<th scope=\"col\">Qualitative research<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Focuses on testing theories and hypotheses<\/td>\n<td>Focuses on exploring ideas and formulating a theory or hypothesis<\/td>\n<\/tr>\n<tr>\n<td>Is analyzed through math and statistical analysis<\/td>\n<td>Is analyzed by summarizing, categorizing, and interpreting<\/td>\n<\/tr>\n<tr>\n<td>Mainly expressed in numbers, graphs, and tables<\/td>\n<td>Mainly expressed in words<\/td>\n<\/tr>\n<tr>\n<td>Requires many respondents<\/td>\n<td>Requires few respondents<\/td>\n<\/tr>\n<tr>\n<td>Closed (multiple choice) questions<\/td>\n<td>Open-ended questions<\/td>\n<\/tr>\n<tr>\n<td>Key terms: testing, measurement, objectivity, replicability<\/td>\n<td>Key terms: understanding, context, complexity, subjectivity<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"quantitative-vs-qualitative-research\" style=\"padding-top: 80px; margin-top: -80px;\">When to use qualitative vs quantitative research<\/h2>\n<p style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: 107%;\"><span style=\"font-family: Calibri,sans-serif;\">A thumb rule for deciding whether to use qualitative or quantitative data is:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Using quantitative analysis works better if you want to confirm or test something (a theory or hypothesis)<\/span><\/span><\/span><\/li>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Using qualitative research works better if you wish to understand something (concepts, thoughts, experiences)<\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: 107%;\"><span style=\"font-family: Calibri,sans-serif;\">For most research topics, you can choose between qualitative, quantitative, or mixed methods approach. Which type you want depends on, among other things, whether you&#8217;re taking an inductive vs deductive research approach; your research question(s); whether you&#8217;re doing experimental, correlational, or descriptive research; and other considerations such as money, time, availability of data. <\/span><\/span><\/span><\/p>\n<h2 id=\"quantitative-and-qualitative-data\" style=\"padding-top: 80px; margin-top: -80px;\">Analyzing qualitative and quantitative data<\/h2>\n<p style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: 107%;\"><span style=\"font-family: Calibri,sans-serif;\">Once you obtain data using the quantitative method, you can analyze the combined data by using statistical analysis to discover patterns or commonalities in the data. The results can be reported in graphs and tables. <\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Applications such as SPSS, SAS or Excel can be used to calculate parameters like:<\/span><\/span><\/span><\/li>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Average score <\/span><\/span><\/span><\/li>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">The number of times the particular answer was given <\/span><\/span><\/span><\/li>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">Correlation between two or more variables<\/span><\/span><\/span><\/li>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: normal;\"><span style=\"font-family: Calibri,sans-serif;\">The reliability of the results<\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: 107%;\"><span style=\"font-family: Calibri,sans-serif;\">Qualitative data is more challenging to analyze than the quantitative data. It consists of images, text or videos instead of numbers.<\/span><\/span><\/span><\/p>\n<p style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: 107%;\"><span style=\"font-family: Calibri,sans-serif;\">Some conventional approaches to analyze the qualitative data are:\u00a0<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: 107%;\"><span style=\"font-family: Calibri,sans-serif;\">Qualitative content analysis: To track the position, occurrence, and meaning of words or phrases<\/span><\/span><\/span><\/li>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: 107%;\"><span style=\"font-family: Calibri,sans-serif;\">Thematic analysis: To closely examine the data to identify the main themes and patterns<\/span><\/span><\/span><\/li>\n<li style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: 107%;\"><span style=\"font-family: Calibri,sans-serif;\">Discourse analysis: To study how communication works in social contexts<\/span><\/span><\/span><\/li>\n<\/ul>\n<h2>Conclusion<\/h2>\n<p style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: 107%;\"><span style=\"font-family: Calibri,sans-serif;\">Remember that your aim is not just to describe your methods, but to show how and why you applied them and demonstrate that your research was rigorously conducted. You should be able to convince the reader why you choose either qualitative or quantitative method and how it suits your objective. The approach used must be clear to answer the research question and the problem statement. Always, relate the choices towards the main purpose of your dissertation, throughout the section.<\/span><\/span><\/span><\/p>\n<p style=\"margin: 0in 0in 8pt;\"><strong><span style=\"font-size: 11pt;\"><span style=\"line-height: 107%;\"><span style=\"font-family: Calibri,sans-serif;\">References<\/span><\/span><\/span><\/strong><\/p>\n<ul>\n<li class=\"paragraph\" style=\"margin: 0in 0in 0.0001pt;\"><span style=\"font-size: 12pt;\"><span style=\"vertical-align: baseline;\"><span style=\"font-family: 'Times New Roman',serif;\"><span lang=\"EN-US\" style=\"font-size: 10.5pt;\" xml:lang=\"EN-US\"><span style=\"font-family: 'Calibri','sans-serif';\"><span style=\"color: #181818;\"><a style=\"color: #0563c1; text-decoration: underline;\" href=\"https:\/\/ncu.libguides.com\/methods\" target=\"_blank\" rel=\"noopener\">Research Methods &amp; Design<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li class=\"paragraph\" style=\"margin: 0in 0in 0.0001pt;\"><span style=\"font-size: 12pt;\"><span style=\"vertical-align: baseline;\"><span style=\"font-family: 'Times New Roman',serif;\"><span lang=\"EN-US\" style=\"font-size: 10.5pt;\" xml:lang=\"EN-US\"><span style=\"font-family: 'Calibri','sans-serif';\"><span style=\"color: #181818;\"><a style=\"color: #0563c1; text-decoration: underline;\" href=\"https:\/\/www.researchgate.net\/publication\/270956555_CHAPTER_3_-_RESEARCH_METHODOLOGY_Data_collection_method_and_Research_tools\" target=\"_blank\" rel=\"noopener\">Chapter 3 &#8211; Research Methodology: Data collection method and Research tools<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li class=\"paragraph\" style=\"margin: 0in 0in 0.0001pt;\"><span style=\"font-size: 12pt;\"><span style=\"vertical-align: baseline;\"><span style=\"font-family: 'Times New Roman',serif;\"><span lang=\"EN-US\" style=\"font-size: 10.5pt;\" xml:lang=\"EN-US\"><span style=\"font-family: 'Calibri','sans-serif';\"><span style=\"color: #181818;\"><a style=\"color: #0563c1; text-decoration: underline;\" href=\"https:\/\/www.youtube.com\/watch?v=ze5bS-DNERk\" target=\"_blank\" rel=\"noopener\">Research methodology<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"margin: 0in 0in 8pt;\"><span style=\"font-size: 11pt;\"><span style=\"line-height: 107%;\"><span style=\"font-family: Calibri,sans-serif;\">You may be interested in taking up this insightful course: <\/span><\/span><\/span><a href=\"https:\/\/upskill.researcher.life\/product\/course-how-to-write-the-perfect-methods-section\/102?refer=search-nav\" target=\"_blank\" rel=\"noopener\">How to write the perfect\u00a0methods section<\/a><\/p>\n<p style=\"margin: 0in 0in 8pt;\"><strong><span style=\"font-size: 11pt;\"><span style=\"line-height: 107%;\"><span style=\"font-family: Calibri,sans-serif;\">Related reading:<\/span><\/span><\/span><\/strong><\/p>\n<ul>\n<li class=\"paragraph\" style=\"margin: 0in 0in 0.0001pt;\"><span style=\"font-size: 12pt;\"><span style=\"vertical-align: baseline;\"><span style=\"font-family: 'Times New Roman',serif;\"><span lang=\"EN-US\" style=\"font-size: 10.5pt;\" xml:lang=\"EN-US\"><span style=\"font-family: 'Calibri','sans-serif';\"><span style=\"color: #181818;\"><a style=\"color: #0563c1; text-decoration: underline;\" href=\"https:\/\/www.editage.com\/insights\/types-of-qualitative-research-methods\" target=\"_blank\" rel=\"noopener\">Types of qualitative research methods<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li class=\"paragraph\" style=\"margin: 0in 0in 0.0001pt;\"><span style=\"font-size: 12pt;\"><span style=\"vertical-align: baseline;\"><span style=\"font-family: 'Times New Roman',serif;\"><span lang=\"EN-US\" style=\"font-size: 10.5pt;\" xml:lang=\"EN-US\"><span style=\"font-family: 'Calibri','sans-serif';\"><span style=\"color: #181818;\"><a style=\"color: #0563c1; text-decoration: underline;\" href=\"https:\/\/www.editage.com\/insights\/7-biases-to-avoid-in-qualitative-research\" target=\"_blank\" rel=\"noopener\">7 Biases to avoid in qualitative research<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li class=\"paragraph\" style=\"margin: 0in 0in 0.0001pt;\"><span style=\"font-size: 12pt;\"><span style=\"vertical-align: baseline;\"><span style=\"font-family: 'Times New Roman',serif;\"><span style=\"font-size: 10.5pt;\"><span style=\"font-family: 'Calibri','sans-serif';\"><span style=\"color: #181818;\"><a style=\"color: #0563c1; text-decoration: underline;\" href=\"https:\/\/www.editage.com\/insights\/3-crucial-mistakes-researchers-should-avoid-while-conducting-research\" target=\"_blank\" rel=\"noopener\">3 Crucial mistakes researchers should avoid while conducting research<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p class=\"paragraph\" style=\"margin: 0in 0in 0.0001pt;\"><em>If you\u2019re looking for an expert\u00a0statistical analysis service\u00a0to support you in your next research project,\u00a0<strong><a href=\"https:\/\/www.editage.com\/services\/publishing-services-packs\/statistical-analysis\" target=\"_blank\" rel=\"noopener\">book a conversation<\/a><\/strong>\u00a0with our expert consultant today.<\/em><\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>Is it better to use quantitative methods rather than qualitative?<\/h3>\n<p>Both types of methods are useful in adding to existing knowledge. Choose your methodology on the basis of your research question and research goals. In fields like medicine, quantitative methods are much more popular but there are still journals that publish qualitative health research.<\/p>\n<h3>Does qualitative research take more time than quantitative?<\/h3>\n<p>The answer depends on your study design: a longitudinal, multi-year quantitative study will obviously take a lot more time to\u00a0<em>collect\u00a0<\/em>data. For just analysis alone, qualitative analysis can take more time as there are many software tools available to automate analysis of quantitative data.<\/p>\n<h3>Is qualitative research subject to bias?<\/h3>\n<p>Bias is a common problem in qualitative research, but there are various strategies you can use to prevent it, such as triangulation, participant validation, etc. See the article <a href=\"https:\/\/www.editage.com\/insights\/7-biases-to-avoid-in-qualitative-research\">7 Biases to Avoid in Qualitative Research<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conducting research is often the stepping stone when you are writing your dissertation, thesis, or any report. Choosing the correct research methodology can determine the success and overall quality of your report. It is hence essential to get the initial stage of your research right. In this article, we discuss the research methodologies in detail [&hellip;]<\/p>\n","protected":false},"author":1895,"featured_media":45471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2377],"tags":[1803,1007,2106,2665],"new_categories":[],"new_tags":[],"series":[],"class_list":["post-3357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-methods","tag-methods-section","tag-qualitative-research","tag-qualitative-research-data","tag-quantitative-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to choose a research methodology | Editage Insights<\/title>\n<meta name=\"description\" content=\"Discover how to choose between qualitative and quantitative research methodology that is best suited for your 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