{"id":37641,"date":"2021-08-19T13:46:09","date_gmt":"2021-08-19T08:16:09","guid":{"rendered":"https:\/\/www.editage.com\/insights\/?p=37641"},"modified":"2025-11-25T15:01:03","modified_gmt":"2025-11-25T09:31:03","slug":"not-just-for-the-bored-unlock-the-power-of-memes-for-science-communication","status":"publish","type":"post","link":"https:\/\/www.editage.com\/insights\/not-just-for-the-bored-unlock-the-power-of-memes-for-science-communication","title":{"rendered":"Not Just for the Bored: Unlock the Power of Memes for Science Communication"},"content":{"rendered":"<p>Probably everyone who has a smartphone or is on social media in 2021 has come across a meme: an image accompanied by a short piece of text, which is generally humorous. Typically, memes are based on well-known images (scenes from blockbusters like\u00a0<em>The Lion King\u00a0<\/em>or famous paintings like\u00a0<em>Mona Lisa<\/em>). Memes are increasingly popular, and now have various uses, ranging from advertising to political expression. Academia and academic institutions have already begun using memes as part of their social media strategy; for example, Binghampton University (USA) capitalized on the Bernie Sanders meme that went viral in January 2021.<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-37648 size-full alignnone\" src=\"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/08\/image.png\" alt=\"\" width=\"518\" height=\"326\" srcset=\"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/08\/image.png 518w, https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/08\/image-300x189.png 300w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/figure>\n<p><em>Source: socialmediastrategiessummit.com<\/em><\/p>\n<h2 class=\"wp-block-heading\">Advantages<\/h2>\n<p>First and foremost, memes are suitable for time-poor audiences, since they can be processed at a glance. They\u2019re also perfect for social media, with the potential to go viral rapidly. Since they usually don\u2019t involve sound (except for GIFs), viewers can watch them without having to plug in headphones. And because they\u2019re suitable for a smaller phone screen, memes can be viewed while people simply scroll their phones during downtime (waiting in queues, on a bus, etc.).<\/p>\n<h2 class=\"wp-block-heading\">Disadvantages<\/h2>\n<p>Appreciating a meme requires the user to be aware of what the actual image signifies or implies. Memes often rely heavily on cultural nuances, and therefore are not always suitable for international audience or even different generations. For instance, the below meme is understandable only if the viewer is aware of Groundhog Day in the US.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-37643 size-full alignnone\" src=\"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/08\/image-1.png\" alt=\"\" width=\"245\" height=\"211\" \/><\/figure>\n<p><em>Source: imgflip.com<\/em><\/p>\n<p>They\u2019re also difficult to translate. Finally, they can be difficult for scientists to produce because they involve humor, which isn\u2019t always encouraged in the lab.<\/p>\n<h2 class=\"wp-block-heading\">Use in science communication<\/h2>\n<p>One of the most popular science memes is Chemistry Cat, which involves a fluffy white cat in a bowtie and glasses along with a scientific pun. Chemistry Cat memes require some knowledge of the periodic table and common scientific terms, like the one below.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"alignnone wp-image-37644 size-full\" src=\"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/08\/image-2-1.png\" alt=\"\" width=\"230\" height=\"304\" srcset=\"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/08\/image-2-1.png 230w, https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/08\/image-2-1-227x300.png 227w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/><\/figure>\n<p><em>Source: quickmeme.com<\/em><\/p>\n<p>Memes have also been successfully incorporated in science education, to help\u00a0<a href=\"https:\/\/pubs.acs.org\/doi\/abs\/10.1021\/acs.jchemed.0c00068\">chemistry<\/a>\u00a0students review study material,\u00a0<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/15512169.2017.1406363\">political science<\/a>\u00a0students enhance their critical thinking skills, and\u00a0<a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7712418\/\">pharmacy<\/a>\u00a0students to assimilate course concepts.<\/p>\n<p>Further, memes have been used for public health education, especially to promote mask-wearing during the Covid 19 pandemic. Here\u2019s a popular example circulated in March 2021:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37645 size-full\" src=\"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/08\/image-3.png\" alt=\"\" width=\"217\" height=\"217\" srcset=\"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/08\/image-3.png 217w, https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/08\/image-3-150x150.png 150w\" sizes=\"(max-width: 217px) 100vw, 217px\" \/><\/figure>\n<p><em>Source: imgflip.com<\/em><\/p>\n<p>Such memes have been part of public health campaigns on social media. For instance, the \u201cUrine Test\u201d meme (see below) was reposted on Twitter by the\u00a0<a href=\"https:\/\/twitter.com\/PHLPublicHealth\/status\/1255941752164401153?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1255941752164401153%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.newsweek.com%2Furine-test-helps-explain-importance-wearing-maskshumorously-1515728\">Philadelphia Department of Public Health<\/a>.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37646\" src=\"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/08\/image-4.png\" alt=\"\" width=\"290\" height=\"234\" \/><\/figure>\n<p><em>Source: Reddit<\/em><\/p>\n<p>Similarly, the\u00a0<a href=\"https:\/\/timesofindia.indiatimes.com\/life-style\/spotlight\/bengaluru-students-head-to-college-for-the-first-time-in-months\/articleshow\/80119954.cms\">Mumbai Police<\/a>\u00a0shared the below meme based on a scene from the movie\u00a0<em>Harry Potter and the Half Blood Prince<\/em>.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37647 size-full\" src=\"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/08\/image-5.png\" alt=\"\" width=\"280\" height=\"312\" srcset=\"https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/08\/image-5.png 280w, https:\/\/www.editage.com\/insights\/wp-content\/uploads\/2025\/08\/image-5-269x300.png 269w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/figure>\n<p><em>Source: Twitter<\/em><\/p>\n<h2 class=\"wp-block-heading\">Tips to produce successful memes<\/h2>\n<p>Creating a meme requires a very different approach from conventional science communication content. To create a successful meme, you\u2019ll need to<\/p>\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Understand what the source image of the meme means and implies (is the original scene comical, tragical, melodramatic, etc.)<\/li>\n<li>Understand your target audience and keep in touch with their latest trends (in fashion, pop culture, etc.)<\/li>\n<li>Stick to 1 key message: the text juxtaposing the image in a meme needs to be short<\/li>\n<li>Be witty: even an educational meme should elicit at least a chuckle.<\/li>\n<li>Involve young researchers and students in creating and testing memes.<\/li>\n<li>Research copyright claims: Current copyright law almost all over the world is hazy on whether memes are copyright violations or not. Look for non-copyrighted images, especially when the meme can have a for-profit purpose (e.g., advertising vs. public education).<\/li>\n<li>Memejack (i.e., build on existing memes) where applicable: some memes are already highly successful and just need tweaking to suit your particular message (e.g.,\u00a0<a href=\"https:\/\/knowyourmeme.com\/memes\/success-kid-i-hate-sandcastles\">Success Kid<\/a>,\u00a0<a href=\"https:\/\/knowyourmeme.com\/memes\/be-like-bill\">Be Like Bill<\/a>).<\/li>\n<li>Be sensitive to potentially sexist, classist, or racist content; for example, the \u201c<a href=\"https:\/\/qz.com\/africa\/541989\/the-fraught-politics-of-how-the-west-views-africa-captured-in-a-photograph\/\">Third World Skeptical Kid<\/a>\u201d meme presents a somewhat biased idea of Africa.<\/li>\n<\/ol>\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n<p>It\u2019s easy to dismiss memes as something millennials and Gen Z use to pass time on their smartphones. But memes are not just for the bored; with their capacity to go \u201cviral\u201d in no time, they\u2019re a powerful science communication tool if used correctly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Probably everyone who has a smartphone or is on social media in 2021 has come across a meme: an image accompanied by a short piece of text, which is generally humorous. Typically, memes are based on well-known images (scenes from blockbusters like\u00a0The Lion King\u00a0or famous paintings like\u00a0Mona Lisa). Memes are increasingly popular, and now have [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":33313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5885,5888,5892],"tags":[],"new_categories":[],"new_tags":[],"series":[],"class_list":["post-37641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-latest-marketing-branding-initiatives-from-top-research-institutes","category-social-media-in-research-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Not Just for the Bored: Unlock the Power of Memes for Science Communication | Editage Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.editage.com\/insights\/?p=37641\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Not Just for the Bored: Unlock the Power of Memes for Science Communication | Editage Insights\" \/>\n<meta property=\"og:description\" content=\"Probably everyone who has a smartphone or is on social media in 2021 has come across a meme: an image accompanied by a short piece of text, which is generally humorous. 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