{"id":9128,"date":"2018-12-29T17:19:02","date_gmt":"2018-12-29T17:19:02","guid":{"rendered":"https:\/\/www.editage.com\/insights\/q_and_a\/how-should-i-position-my-moderator-variable\/"},"modified":"2025-02-15T08:06:03","modified_gmt":"2025-02-15T08:06:03","slug":"how-should-i-position-my-moderator-variable-independent-variable-transparency-mediators-trust-and-reputation-dependent-variables-purchase-intention-and-brand-attitude-moderator","status":"publish","type":"q_and_a","link":"https:\/\/www.editage.com\/insights\/how-should-i-position-my-moderator-variable-independent-variable-transparency-mediators-trust-and-reputation-dependent-variables-purchase-intention-and-brand-attitude-moderator","title":{"rendered":"How should I position my moderator variable?"},"content":{"rendered":"","protected":false},"author":1078,"featured_media":33313,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categories":[2377],"new_categories":[],"new_tags":[],"series":[],"class_list":["post-9128","q_and_a","type-q_and_a","status-publish","has-post-thumbnail","hentry","category-methods"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How should I position my moderator variable? | Editage Insights<\/title>\n<meta name=\"description\" content=\"How should I position my moderator variable?\u00a0(Independent Variable = Transparency) (Mediators = Trust and Reputation) (Dependent variables = Purchase Intention and Brand Attitude) (Moderator = Awareness of issues)For my thesis, I am researching the role of transparency on purchase intention in the fashion industry. I am also interested in testing the moderation of Awareness on Purchase Intention. However, I am struggling on how to position my moderator variable. Does it make sense to have a direct link between Transparency (IV) and Purchase intention (DV) and to test moderation in between? Or does it make more sense to test the moderation through the mediating variables, so between trust and purchase intention and corporate reputation and purchase intention? Or perhaps between my IV and mediators?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.editage.com\/insights\/how-should-i-position-my-moderator-variable-independent-variable-transparency-mediators-trust-and-reputation-dependent-variables-purchase-intention-and-brand-attitude-moderator\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How should I position my moderator variable? | Editage Insights\" \/>\n<meta property=\"og:description\" content=\"How should I position my moderator variable?\u00a0(Independent Variable = Transparency) (Mediators = Trust and Reputation) (Dependent variables = Purchase Intention and Brand Attitude) (Moderator = Awareness of issues)For my thesis, I am researching the role of transparency on purchase intention in the fashion industry. I am also interested in testing the moderation of Awareness on Purchase Intention. However, I am struggling on how to position my moderator variable. Does it make sense to have a direct link between Transparency (IV) and Purchase intention (DV) and to test moderation in between? Or does it make more sense to test the moderation through the mediating variables, so between trust and purchase intention and corporate reputation and purchase intention? 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