A blurb is the short yet descriptive account of the book that goes on the back cover. It is a tagline that is meant to sell a product—your book. Just as a good tagline can change the whole marketing plan of a product, a book with a good blurb can also have an impact on its prospective readers. Here are the five “S” to remember when writing a blurb...

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When you finally decide to transform your MS Word manuscript into a book, your next challenge is to get it published. There are many options—digital printing, offset printing, print-on-demand (POD). Which one should you choose? If you are planning to go to a publisher, then the first two would be the preferred options, particularly if you want a large print run for your book. However, if self-publishing is what you have in mind, print-on-demand comes into the picture. Print-on-demand publishing allows authors to print a very small number of books or even a single copy, whenever there is demand for it...

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A decade ago, most storytellers would have found their audiences limited to friends and family. The big publishing houses controlled what was published. But the growth in self-publishing in recent years has made authors independent of publishing houses. Budding authors can now publish a book without validation from a publisher. Such has been the growth in self-publishing that these titles now account for 30% to 40% of ebook sales...

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In the traditional model, a publisher is the gatekeeper to your audience, and a publishing agent your first port of call. The model begins with you scouting for and commissioning an agent to pitch your book/book proposal to a publishing house. If luck favors you, you will be signed on by a publisher and receive a book advance. Once your book is published and starts to sell...

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Self-published books now account for 30% to 40% of ebook sales. Ebooks themselves make up close to 40% of all books sold, and in 2018 they are set to outsell print books in the US. All this bodes well for self-publishing authors, for whom ebooks are the preferred format. Self-publishers are also benefiting as customers switch over from brick-and-mortar bookstores to online ones like Amazon, which put self-publishers on a level footing with traditional publishers...

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For authors, marketing essentially involves drawing and engaging your target audience by sharing more about yourself and your book. It really is as simple as communicating. But it involves work. In this article, we share 11 book promotion ideas that will improve your book’s visibility among your target audience and help you sell more books...

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As a writer, you’re probably not overly concerned with dotting your i’s and crossing your t’s. Besides, your focus is on giving a tangible form to your ideas, which makes it harder to spot holes in logic and other problems that could cause your readers to disconnect. This is why every writer needs an editor! A professional book editor will not only check the technical aspects...

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According to tests conducted by book promotion company Bookbub, a book’s cover alone can make a 30% difference to whether it gets clicked on a listing or not. This is a clear testament to the power of the book cover. In fact, its importance is so widely acknowledged that there are many contests that judge the cover of the year, or month! If you get the cover right, your sales can improve dramatically...

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ISBN (International Standard Book Number) is a 13-digit numeric code that serves as an internationally applicable unique identifier for books. The code captures information regarding the book’s publisher, title, language, edition, and version. The ISBN helps customers identify and order the exact book they want to purchase. Libraries, bookstores, online retailers, distributors, and wholesalers depend on this unique identifier to track purchases and sales...

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