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Science Communication
The Power of Framing in Medical Research Communication: Why It Matters
There was a viral medical research story going around in 2018, with the title “Federal study finds marijuana 100X less toxic than alcohol, safer than tobacco.” While the headline successfully triggered conversations, scientists who took a closer look found that it may have been misleading. This is just an example of the power (and responsibility) […]
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Jul 31, 2025
INFOGRAPHIC : Let’s Cut to the Chase: The Role of Plain Language Summaries in Medical Research
Plain Language Summaries (PLS) are short explanations of scientific or medical research that translate complex, technical content into language that non-experts can understand. PLS essentially take a study or published research article, which often uses complex scientific terms, statistics, and jargon, and summarize the key points in everyday, plain language. This gives readers a quick view of what was studied, what was found, and why it matters. Research articles are typically consumed by those within the field, and can be difficult for non-experts like patients, caregivers, policymakers, or the general public to follow. PLS can be a valuable tool in making research findings more accessible and understandable to a broader audience.
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Jul 30, 2025
VIDEO : Create a Powerful Video Abstract for Your Research Paper
Graphical abstracts have become quite common in the scientific field. But have you heard of video abstracts? Similar to graphical abstracts, video abstracts or video summaries are slowly gaining popularity in various research fields. Basically, it is a story told about specific topics in two to three minutes. A narrative representation of your paper can […]
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Jun 9, 2025
From viruses to vaccines: Understanding the science, history and controversy
Viruses: Structure, Replication, and Evolution Viruses are composed of small pieces of genetic information, either DNA or RNA, enclosed in a protective shell known as the capsid. Some viruses also possess an additional lipid envelope, while those without an envelope are referred to as naked viruses. These viruses require a host to reproduce, and they […]
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Jun 6, 2025
