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What is the best way of stating the background of a study?

I want to write the background of my study. Can you give me any tips or guidelines?

The introduction of your research paper should provide a background of the study. This includes an explanation of the area of your research to set context for the problem at hand. This includes a detailed literature review in which you explain what previous studies state about the topic, discuss recent developments on the topic, and identify the gap in literature that has led to your study. You should also explain the problem that the study addresses and give a brief account of the history of the problem mentioning whether it has been addressed in any form before. This will lead up to the research question and the aims of your study.

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If you say, the background is about the previous study/research done, then what will be the literature review? One also need both while writing a thesis

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Hi guys ! I'm writing my thesis study about marketing strategy. Actually i have a tittle which is ''Enhancing strategies of Tea-Pop company through marketing mix analysis''. So May you please give me some tips to write it?

@Arshad: The literature review is generally a part of the background of the study. So, you start the background by explaining what is already known in the subject area in which you have conducted your research and use the literature review to substantiate and elaborate on the discussion.
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