Over the last couple of decades, there has been an exponential increase in the number of journals and articles. There is a huge amount of information available on the internet: journal articles, blog posts, newsletters, multimedia content, and it's difficult for readers to read everything. The increasingly competitive environment in academia has made it imperative that you use different strategies to promote your article to give it maximum visibility and readership. Publishing open access is one of the first and most important things that can increase your article's visibility. apart from this, you can promote it on social media platforms such as LinkedIn, Twitter etc. and on researcher communities such as Researchgate, Mendeley, etc. In addition you can consider more creative ways to promote your research to a wider audience, for example, creating video summaries and put them up on YouTube, writing a blog post based on your article, etc.
Here are some articles that will give you detailed guidance on how to promote your published research:
- Is your research viral yet? Researchers and social media
- Promoting your article in the social media age
- How researchers can increase the visibility of their work with social media
- Increase the reach of your research – Things to do before and after publication
- So you got published. Now you need to promote your paper!