Q: Which would be a suitable journal for an advertising study?
I am a student of MPhil and am working on an advertising study. Kindly guide me on a suitable journal for it.
To identify a suitable journal in your field for submitting a paper, you may look up certain databases that index various journals. These journals list journals in a variety of fields, ranging from the sciences to the humanities to marketing and advertising. So, you may look up databases such as the Web of Science (WoS) group’s Master Journal List (MJL), Scimago Journal and Country Rank (SJR), and Directory of Open Access Journals (DOAJ) using the appropriate keyword(s). From the list of journals that is displayed, you may visit the journal sites to learn more about each journal. After an analysis of the type of topics and papers published in each journal, you should be able to identify a few suited to your topic and paper.
For more information on how to select a suitable journal for your paper, you may go through the following resources: