Video: The difference between Altmetric and alternative metrics

The difference between Altmetric and alternative metrics

Dr. Donald Samulack, US Operations, Editage, Cactus Communications, in conversation with Euan Adie, Founder and CEO of Altmetric

In this segment, Euan explains the difference between Altmetric and alternative metrics. While Altmetric is the name of a company that collates data about research impact, alternative metrics refer to ways of measuring research impact in ways other than referring to the impact factor. Over the years, there has been a seismic shift in attitudes towards gauging research impact. Today, the focus is increasingly on extracting data from alternative metrics and using this to understand the economic, social, or even cultural impact of published research. And tools like Altmetric are instrumental in driving this understanding.

Other vignettes in the series:

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