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Journal of Advertising Research

eISSN: 1740-1909pISSN: 0021-8499

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Key Metrics

CiteScore
4.3
H-Index
94
SJR
Q1Marketing
SNIP
1.59

Journal Specifications

Indexed in the following public directories

  • Web of Science
  • SJR
Overview
  • Publisher
    ADVERTISING RESEARCH FOUNDATION
  • Language
    English
  • Frequency
    Quarterly
See General Details

Topics Covered

Native advertising
Word of mouth
Television advertising
Creativity
Corporate social responsibility

Recently Published Papers

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Year-wise Publication

  • 5Y
  • 10Y
Created with Highcharts 8.2.2No of articles publishedPublication year20152016201720182019202020212022202320242025020406080Highcharts.com

FAQs

Since when has Journal of Advertising Research been publishing? Faqs

The Journal of Advertising Research has been publishing since 1960 till date.

How frequently is the Journal of Advertising Research published? Faqs

Journal of Advertising Research is published Quarterly.

What is the H-index. SNIP score, Citescore and SJR of Journal of Advertising Research? Faqs

Journal of Advertising Research has a H-index score of 94, Citescore of 4.3, SNIP score of 1.59, & SJR of Q1

Who is the publisher of Journal of Advertising Research? Faqs

The publisher of Journal of Advertising Research is ADVERTISING RESEARCH FOUNDATION.

How can I view the journal metrics of Journal of Advertising Research on editage? Faqs

For the Journal of Advertising Research metrics, please refer to the section above on the page.

What is the eISSN and pISSN number of Journal of Advertising Research? Faqs

The eISSN number is 1740-1909 and pISSN number is 0021-8499 for Journal of Advertising Research.

What is the focus of this journal? Faqs

The journal covers a wide range of topics inlcuding Native advertising, Word of mouth, Television advertising, Creativity, Corporate social responsibility.

Why is it important to find the right journal for my research? Faqs

Choosing the right journal ensures that your research reaches the most relevant audience, thereby maximizing its scholarly impact and contribution to the field.

Can the choice of journal affect my academic career? Faqs

Absolutely. Publishing in reputable journals can enhance your academic profile, making you more competitive for grants, tenure, and other professional opportunities.

Is it advisable to target high-impact journals only? Faqs

While high-impact journals offer greater visibility, they are often highly competitive. It's essential to balance the journal's impact factor with the likelihood of your work being accepted.

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