Key Metrics
Journal Specifications
Indexed in the following public directories
Web of Science
SJR
- PublisherADVERTISING RESEARCH FOUNDATION
- LanguageEnglish
- FrequencyQuarterly
- LanguageEnglish
- FrequencyQuarterly
- Publication Start Year1960
- Publisher URL
- Website URL
Topics Covered
Year-wise Publication
- 5Y
- 10Y
FAQs
Since when has Journal of Advertising Research been publishing? 
The Journal of Advertising Research has been publishing since 1960 till date.
How frequently is the Journal of Advertising Research published? 
Journal of Advertising Research is published Quarterly.
What is the H-index. SNIP score, Citescore and SJR of Journal of Advertising Research? 
Journal of Advertising Research has a H-index score of 94, Citescore of 4.3, SNIP score of 1.59, & SJR of Q1
Who is the publisher of Journal of Advertising Research? 
The publisher of Journal of Advertising Research is ADVERTISING RESEARCH FOUNDATION.
How can I view the journal metrics of Journal of Advertising Research on editage? 
For the Journal of Advertising Research metrics, please refer to the section above on the page.
What is the eISSN and pISSN number of Journal of Advertising Research? 
The eISSN number is 1740-1909 and pISSN number is 0021-8499 for Journal of Advertising Research.
What is the focus of this journal? 
The journal covers a wide range of topics inlcuding Native advertising, Word of mouth, Television advertising, Creativity, Corporate social responsibility.
Why is it important to find the right journal for my research? 
Choosing the right journal ensures that your research reaches the most relevant audience, thereby maximizing its scholarly impact and contribution to the field.
Can the choice of journal affect my academic career? 
Absolutely. Publishing in reputable journals can enhance your academic profile, making you more competitive for grants, tenure, and other professional opportunities.
Is it advisable to target high-impact journals only? 
While high-impact journals offer greater visibility, they are often highly competitive. It's essential to balance the journal's impact factor with the likelihood of your work being accepted.