Journal of Advertising
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Aims and Scope
The Journal of Advertising is published fives times per year and is a peer-reviewed academic journal covering advertising theories and their relationship with practice. It is owned by the American Academy of Advertising and published on their behalf by Routledge Taylor & Francis. Less
Key Metrics
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Indexed in the following public directories
Web of Science 
SJR
- PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- LanguageEnglish
- FrequencyQuarterly
- LanguageEnglish
- FrequencyQuarterly
- Publication Start Year1972
- Publisher URL
- Website URL
| Months | % Papers published |
|---|---|
| 0-3 | 0% |
| 4-6 | 0% |
| 7-9 | 9% |
| >9 | 91% |
Topics Covered
Year-wise Publication
- 5Y
- 10Y
FAQs
Since when has Journal of Advertising been publishing? 
The Journal of Advertising has been publishing since 1972 till date.
How frequently is the Journal of Advertising published?
Journal of Advertising is published Quarterly.
Who is the publisher of Journal of Advertising?
The publisher of Journal of Advertising is ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD.
Where can I find a journal's aims and scope of Journal of Advertising?
For the Journal of Advertising's Aims and Scope, please refer to the section above on the page.
How can I view the journal metrics of Journal of Advertising on editage?
For the Journal of Advertising metrics, please refer to the section above on the page.
What is the eISSN and pISSN number of Journal of Advertising?
The eISSN number is 1557-7805 and pISSN number is 0091-3367 for Journal of Advertising.
What is the focus of this journal?
The journal covers a wide range of topics inlcuding Switching frequency, Advertising research, Social media, Online advertising, Creativity, Cultural identity, Overweight, Artificial intelligence, Collaborative filtering, Computational advertising, Big data, Brand community, Parental mediation, Message framing.
Why is it important to find the right journal for my research?
Choosing the right journal ensures that your research reaches the most relevant audience, thereby maximizing its scholarly impact and contribution to the field.
Can the choice of journal affect my academic career?
Absolutely. Publishing in reputable journals can enhance your academic profile, making you more competitive for grants, tenure, and other professional opportunities.
Is it advisable to target high-impact journals only?
While high-impact journals offer greater visibility, they are often highly competitive. It's essential to balance the journal's impact factor with the likelihood of your work being accepted.