Marketing Science

eISSN: 1526-548XpISSN: 0732-2399

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Aims and Scope

Marketing Science is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the Journal Citation Reports, the journal has a 2017 impact factor of 2.794. Less

Key Metrics

CiteScore
6.5
Eigenfactor
0.005 - 0.01
H-Index
145
Impact Factor
< 5
SJR
Q1Marketing
SNIP
2.39

Journal Specifications

Indexed in the following public directories

  • Web of Science Web of Science
  • Scopus Scopus
  • SJR SJR
Overview
  • Publisher
    INFORMS
  • Language
    English
  • Frequency
    Bi-monthly
General Details
View less

Topics Covered

Marketing
Instrumental variable
Digital video
email marketing
Field experiment
Online advertising
Dynamic demand
Entertainment industry
Natural experiment
Competitive dynamics
Customer care
Multi-armed bandit
Customer acquisition
Marketing science
Display advertising
Word of mouth

Recently Published Papers

Year-wise Publication

FAQs

Since when has Marketing Science been publishing? Faqs

The Marketing Science has been publishing since 1982 till date.

How frequently is the Marketing Science published? Faqs

Marketing Science is published Bi-monthly.

What is the H-index. SNIP score, Citescore and SJR of Marketing Science? Faqs

Marketing Science has a H-index score of 145, Citescore of 6.5, SNIP score of 2.39, & SJR of Q1

Who is the publisher of Marketing Science? Faqs

The publisher of Marketing Science is INFORMS.

Where can I find a journal's aims and scope of Marketing Science? Faqs

For the Marketing Science's Aims and Scope, please refer to the section above on the page.

How can I view the journal metrics of Marketing Science on editage? Faqs

For the Marketing Science metrics, please refer to the section above on the page.

What is the eISSN and pISSN number of Marketing Science? Faqs

The eISSN number is 1526-548X and pISSN number is 0732-2399 for Marketing Science.

What is the focus of this journal? Faqs

The journal covers a wide range of topics inlcuding Marketing, Instrumental variable, Digital video, email marketing, Field experiment, Online advertising, Dynamic demand, Entertainment industry, Natural experiment, Competitive dynamics, Customer care, Multi-armed bandit, Customer acquisition, Marketing science, Display advertising, Word of mouth.

Why is it important to find the right journal for my research? Faqs

Choosing the right journal ensures that your research reaches the most relevant audience, thereby maximizing its scholarly impact and contribution to the field.

Can the choice of journal affect my academic career? Faqs

Absolutely. Publishing in reputable journals can enhance your academic profile, making you more competitive for grants, tenure, and other professional opportunities.

Is it advisable to target high-impact journals only? Faqs

While high-impact journals offer greater visibility, they are often highly competitive. It's essential to balance the journal's impact factor with the likelihood of your work being accepted.