Marketing Theory
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Aims and Scope
Marketing Theory is a quarterly peer-reviewed academic journal covering the field of marketing. The editors-in-chief are Pauline Maclaran (Royal Holloway University of London) and Elizabeth Parsons (University of Liverpool). It was established in 2001 and is published by Sage Publications. Less
Key Metrics
Journal Specifications
- PublisherSAGE PUBLICATIONS INC
- LanguageEnglish
- FrequencyQuarterly
- LanguageEnglish
- FrequencyQuarterly
- Publication Start Year2001
- Publisher URL
- Website URL
Year-wise Publication
- 5Y
- 10Y
FAQs
Since when has Marketing Theory been publishing? 
The Marketing Theory has been publishing since 2001 till date.
How frequently is the Marketing Theory published?
Marketing Theory is published Quarterly.
What is the H-index. SNIP score, Citescore and SJR of Marketing Theory?
Marketing Theory has a H-index score of 77, Citescore of 5.3, SNIP score of 1.6, & SJR of Q1
Who is the publisher of Marketing Theory?
The publisher of Marketing Theory is SAGE PUBLICATIONS INC.
Where can I find a journal's aims and scope of Marketing Theory?
For the Marketing Theory's Aims and Scope, please refer to the section above on the page.
How can I view the journal metrics of Marketing Theory on editage?
For the Marketing Theory metrics, please refer to the section above on the page.
What is the eISSN and pISSN number of Marketing Theory?
The eISSN number is 1741-301X and pISSN number is 1470-5931 for Marketing Theory.
Why is it important to find the right journal for my research?
Choosing the right journal ensures that your research reaches the most relevant audience, thereby maximizing its scholarly impact and contribution to the field.
Can the choice of journal affect my academic career?
Absolutely. Publishing in reputable journals can enhance your academic profile, making you more competitive for grants, tenure, and other professional opportunities.
Is it advisable to target high-impact journals only?
While high-impact journals offer greater visibility, they are often highly competitive. It's essential to balance the journal's impact factor with the likelihood of your work being accepted.