Journal of Marketing Theory and Practice

eISSN: 1944-7175pISSN: 1069-6679

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Key Metrics

CiteScore
3.9
SJR
Q2Marketing
SNIP
1.04

Journal Specifications

Overview
  • Publisher
    ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
  • Language
    English
  • Frequency
    Quarterly
General Details
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Topics Covered

Decision-making
Supply chain
Social media
Social influence
Conspicuous consumption

Recently Published Papers

Year-wise Publication

FAQs

Since when has Journal of Marketing Theory and Practice been publishing? Faqs

The Journal of Marketing Theory and Practice has been publishing since 1992 till date.

How frequently is the Journal of Marketing Theory and Practice published? Faqs

Journal of Marketing Theory and Practice is published Quarterly.

Who is the publisher of Journal of Marketing Theory and Practice? Faqs

The publisher of Journal of Marketing Theory and Practice is ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD.

How can I view the journal metrics of Journal of Marketing Theory and Practice on editage? Faqs

For the Journal of Marketing Theory and Practice metrics, please refer to the section above on the page.

What is the eISSN and pISSN number of Journal of Marketing Theory and Practice? Faqs

The eISSN number is 1944-7175 and pISSN number is 1069-6679 for Journal of Marketing Theory and Practice.

What is the focus of this journal? Faqs

The journal covers a wide range of topics inlcuding Decision-making, Supply chain, Social media, Social influence, Conspicuous consumption.

Why is it important to find the right journal for my research? Faqs

Choosing the right journal ensures that your research reaches the most relevant audience, thereby maximizing its scholarly impact and contribution to the field.

Can the choice of journal affect my academic career? Faqs

Absolutely. Publishing in reputable journals can enhance your academic profile, making you more competitive for grants, tenure, and other professional opportunities.

Is it advisable to target high-impact journals only? Faqs

While high-impact journals offer greater visibility, they are often highly competitive. It's essential to balance the journal's impact factor with the likelihood of your work being accepted.