Infographic: Qualitative, quantitative, or mixed methods? A quick guide to choose the right design for your research

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Marisha Fonseca
An editor at heart and perfectionist by disposition, providing solutions for journals, publishers, and universities in areas like alt-text writing and publication consultancy.

Jun 9, 2023

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1 min

Qualitative, quantitative, or mixed methods? A quick guide to choose the right design for your research

Choosing between qualitative, quantitative, and mixed methods designs can be quite challenging. It’s like picking the right tool for the job. Each approach has its own strengths and limitations. Qualitative research allows you to dig deep, while quantitative research lets you crunch numbers and make broader generalizations. Mixed methods research is the best of both worlds, combining qualitative and quantitative approaches.

So, how do you decide which one to choose for your study? The choice depends on your research questions, objectives, and the nature of your study. Consider what you want to explore, measure, and understand, and use the quick guide given below.