Q: How do I write the background of my study on the topic of customer satisfaction of a bank?

1 Answer to this question
Answer:

Hello Netsanet – Welcome to the forum!

Diving straight away into your question, the background of a study has to provide the context for the study. It comes in the Introduction, right at the beginning of the paper, and lays the ground for the study. In your case, it will have to talk about why customer satisfaction is important for the bank (or banks in general) and what could be affecting customer satisfaction at this bank (in case it’s only one bank).

Presently, without knowing more, it may not be possible to provide more inputs, as your current topic statement is quite broad. Once you make it more focused, it should be easier to write the background. However, for the background, you’ll also need to do a detailed literature search, to know what other studies say about customer satisfaction in the banking sector. For now, you may refer to the following resources for more help:

All the best for your study!